a truck leasing company and establishing a finance and insurance division, offering one-stop sales and service. Rush Enterprises continued to expand, and in 1994, it began an intense period of growth that would last over 25 years. The 1996 Rush IPO marked the first time a commercial truck dealer had gone public, and subsequent expansion led to the establishment of Peterbilt dealerships in Arizona, California, Colorado, Florida, New Mexico, Oklahoma and Tennessee. From 2003 to 2005, medium-duty truck franchises representing Hino, Isuzu and UD expanded their offerings. In 2008, Rush acquired its first international dealerships, with nearly 80 to follow in the ensuing years. Today, Rush Enterprises remains the largest international truck dealer in the country. In 2006, Marvin’s son, Rusty Rush, was named president and CEO of Rush Enterprises, positions Rusty still holds today. Marvin Rush’s family, friends and business associates were well represented at the Legends Dinner held in his honor during our recent Annual Conference. Congratulations to them for this well-deserved honor. DEALERS’ CHOICE 16
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