GRAY-DANIELS LINCOLN Celebrates Grand Opening in Brandon Gray-Daniels Lincoln officially opened the doors to its stunning new Brandon facility this spring, marking a major investment in Mississippi’s automotive retail landscape and reinforcing Lincoln’s growing presence in the state. Located on Highway 80 in Brandon, the new dealership represents an $8 million investment and is now recognized as the largest Lincoln dealership in Mississippi. Community leaders, business partners, customers and members of the McLarty Automotive Group gathered for the grand opening celebration, touring the upscale showroom and experiencing firsthand the dealership’s modern luxury environment. They were also honored to welcome special guests United States Congressman Michael Guest, Brandon Mayor Butch Lee, Lincoln North America Executive Director Heidi Schaffer, Lincoln North America Head of Sales Mike DeYoung and Mississippi Commissioner of Agriculture Andy Gibson. The new Gray-Daniels Lincoln Vitrine facility was designed to reflect the elevated customer experience associated with the Lincoln brand. Guests entering the showroom are welcomed into an atmosphere more reminiscent of a luxury lounge than a traditional dealership, with comfortable seating areas, sophisticated finishes and a hospitality-focused approach throughout the building. The dealership showcases Lincoln’s newest lineup, including the Navigator, Aviator, Nautilus and Corsair. Mark McLarty of McLarty Automotive Group said Brandon was a natural fit for the new Lincoln location because of the city’s continued growth and strong business climate: “It’s an incredibly business-friendly place: great community, great people, tremendous workforce and great customers.” Pictured left to right: Brandon Mayor Butch Lee; Fran Mitchell; Cliff Mitchell, Managing Partner/General Manager, Gray-Daniels Lincoln; Mark McLarty, Founder, McLarty Automotive Group; United States Congressman Michael Guest; Heidi Schaffer, Executive Director, Lincoln North America; Andy Gibson, Mississippi Commissioner of Agriculture; Mike DeYoung, Head of Sales and Service, Lincoln North America 12
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