Brandon Mayor Butch Lee praised the dealership’s arrival as another sign of the city’s ongoing momentum and economic development success. “This is another chip on the table of building a great city,” he continued, “Brandon is a wonderful community, and it is only getting better.” The opening also further strengthens the Gray-Daniels Automotive Family footprint across central Mississippi. The organization, part of the McLarty Automotive Group, serves customers throughout the Jackson metro area with multiple franchised dealerships representing Ford, Chevrolet, Toyota, Nissan, Volvo and Lincoln brands. In addition to expanding luxury vehicle offerings in the region, the new Lincoln facility brings additional jobs and long-term economic impact to Rankin County. The dealership features modern customer amenities and a design centered around personalized client care — all key components of Lincoln’s national retail vision. Customers are treated to a luxury waiting room, giving them a private and comfortable area to relax while their car is being taken care of in the service department. The dealership has also removed the typical desk setting for vehicle purchases and paperwork completion. Instead, they have crafted a unique living room setting that allows salespeople to sit with customers in a more relaxed environment and discuss their purchase on a big TV together. “It’s been a unique experience for our salespeople to learn to meet the customers in a different place,” said Cliff Mitchell, managing partner/general manager of Gray-Daniels Lincoln. “But all the feedback has just been wonderful. People seem to be more relaxed, and it doesn’t seem to be as stressful on the customer.” The grand opening celebration highlighted not only the growth of Gray-Daniels Lincoln but also the continued strength of Mississippi’s retail automotive industry, where dealer investments continue to drive economic development and enhance the customer experience across the state. 13
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