Bobby Regan’s story doesn’t start on a racetrack — it starts on a showroom floor. Long before he built the most dominant team in Motocross and Supercross, Bobby was immersed in the automotive business as a second-generation dealer. For more than 50 years, he has carried on his family’s legacy at Star Chevrolet in Wiggins, Mississippi, building a reputation rooted in hard work, discipline and competition. Even now, at the height of his success in racing, that part of his life hasn’t changed. “I am still an auto dealer,” Bobby said. “When I’m not traveling for racing, you’ll find me sitting on the showroom floor.” It’s a striking contrast. While his racing operation commands global attention, back home, the dealership remains grounded and understated. As Bobby puts it, “Nobody here knows what I do when it comes to racing.” BOBBY REGAN The Car Dealer Who Built a Motocross Dynasty 8
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