Bobby’s humility and relentless work ethic were shaped early on. He inherited the business from his father and spent decades learning how to compete in a demanding industry. “I’ve been a dealer for 50 years; it’s taken a lot of hard work to get to where we are today,” he explained. “Although we’re a small dealer in a small town, we sell around 100 automobiles a month.” The path to two successful careers was, to say the least, interesting. Before finding success in the automotive industry and Supercross, Bobby served in the Army, including working in the Pentagon. When he returned home and had some free time from the dealership, he stumbled into a passion that would ultimately change his life. “When I got back out of the Army, all my friends were riding dirt bikes and I didn’t even know what that was,” he said. That curiosity quickly turned into competition. He began riding, then racing nationally. And when he realized he had entered the sport later than most, he pivoted — focusing on training riders and building something bigger. That “something” would become his own team, Star Racing. In the beginning, Star Racing wasn’t a polished operation. It was a small, self-funded effort built on Bobby’s competitive instincts and willingness to take risks. What he lacked in traditional racing pedigree, he made up for with business acumen. He approached racing the same way he approached the dealership: identify talent, build systems and outwork the competition. Even as Bobby started finding success in racing, he never left his day job. “When I get back from racing on Sundays, I come to the dealership and get to work,” he said. That dual life — car dealer and team owner — has become a defining part of his identity. For years, Star Racing steadily grew, eventually earning Yamaha’s support and evolving from a privateer team into a respected program. But the real shift came when Yamaha gave Bobby and his team greater control — culminating in Star Racing taking over the premier 450 program in 2021. That moment didn’t just elevate the team — it unlocked Bobby’s full vision. What followed was the creation of one of the most effective systems in motorsports. At the heart of Star Racing’s dominance is a structure that goes far beyond bikes and mechanics. Bobby built an environment that consistently produces champions — pressure creates performance. Riders aren’t just competing on race day — they’re competing every day in training, pushing each other to higher levels. Time and again, Bobby has identified riders before they became stars — then developed them into champions. The team doesn’t just recruit talent — it builds it. With a massive training facility in Florida and dozens of staff members, Star Racing controls every aspect of development — from riding technique to fitness to mental preparation. “We have 50 people working down there … training kids and doing all kinds of stuff,” Bobby explained. The result is a fully integrated system where nothing is left to chance. Unlike traditional teams, Star Racing fields a deep roster. More riders mean more competition, more data and more 9
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