enhanced “know your customer” requirements for firms advertising on various social media platforms. The legislation also requires social media firms to develop a process for detecting, investigating and taking down fraudulent advertisements in a timely manner. The FFN also worked closely to get legislative approval for a proposal to offer additional protections for consumers facing insurance fraud. Finally, LB 1082, which would have required telecommunications providers to further protect customers from unsolicited and spoofed calls and text messages, did not cross the proverbial finish line. However, the NBA is committed to additional strategies to address spoofing. Most recently, the Federal Communications Commission, with input from the states and the American Bankers Association, enacted enhanced penalties upon organizations that originate spoofed phone calls and text messages. Consumer Awareness Last, but certainly not least, the NBA launched the “That’s a RED Flag” campaign at the 2026 NBA Annual Convention to further educate Nebraska consumers about consumer fraud, trends and potential responses. The campaign includes the following: • Printed and promotional materials (some available with co-branding) available to member banks for distribution, including brochures, magnets, stickers, temporary tattoos, logo wear, etc. You can view this information on the NBA website (nebankers.org) under the Fraud Resources tab. (Who wouldn’t be excited about a “That’s a RED Flag” t-shirt, golf shirt or logo socks?) • The NBA commissioned a Lincoln-based marketing firm to produce a series of short anti-fraud videos. These videos will be released over the next three months and placed on various broadcast media, streaming and social media platforms; we encourage your bank to share these resources on your social media outlets. The NBA website includes a social media kit for banks. • Finally, consumers who want to learn more about types of fraud, as well as potential action steps, can visit thatsaREDflag.com for more information. Obviously, we will never be able to fully stop the rampant fraud that is occurring across our state. However, we owe it to ourselves, our banks, our customers and our communities to aggressively pursue fraud mitigation strategies at every corner. I encourage you to get involved in the NBA’s efforts to learn about and educate others on the red flags of fraud! 800.228.2581 MHM.INC Now more than ever people want self-service options. With our core integrated ITMs we can make this a reality both in the lobby and in the drive-up of your branch. SELF-SERVICE BANKING 9 NEBRASKA BANKER
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