A Personalized Community Banking Strategy for Customer Growth For instance, as we think about customer retention and acquisition, and by extension, bank marketing, the needs of the individual communities we serve are paramount in today’s environment. Agricultural banks have established different services to support their farm-based communities than banks more attuned to the construction industry. Each of these segments has unique needs, and community banks shine by addressing them. It’s about identifying the personal needs of the collective, which is what we have always done. But now, with the pace of change, community banks must scale their services to maximize potential sooner rather than later. Maybe you are launching a new solution that speaks to a particular niche you serve, or a new process that simplifies customer engagement. Perhaps you are using existing technology more or in new ways. With any new opportunity, it’s about leaning into strengths and taking them to the next level for your customers. So, I encourage you to identify incremental actions you can take to expand your prospects. Look at what your peers are doing for inspiration. Post a question to ICBA Community. Seek out colleagues at ICBA LIVE. Engage with ICBA Preferred Service Providers, corporate members and ThinkTECH Accelerator participants. Whatever direction you choose, take steps to lean into community banking and this community. Without a doubt, we will shape the future of financial services one relationship-based solution at a time. Without a doubt, we will shape the future of financial services one relationship-based solution at a time. NEBRASKA INDEPENDENT BANKER 7
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