WHY EV EDUCATION MATTERS MORE THAN EVER Electric vehicles accounted for more than 20% of all new vehicle sales in San Diego County last year, underscoring the continued importance of EV education and consumer engagement. The 2026 San Diego International Auto Show was fully charged with 34 different EV models from 16 brands available for consumers to explore, compare and experience. More than 50% of attendees reported being more likely to consider purchasing an EV after test-driving one at the show. Forty percent said they were more likely to consider an EV after participating in the EV Test Track. As one attendee observed, “Seeing, touching and experiencing a vehicle in real life still matters.” BUILDING TOMORROW’S CUSTOMERS The auto show is not only about today’s buyers; it is also about tomorrow’s drivers. Young enthusiasts gathered around performance and specialty vehicles while families introduced younger generations to automotive brands, technology and culture. These interactions create lasting impressions and long-term brand affinity that can influence future purchasing decisions. Exhibits like our Adventure Basecamp attract and entertain attendees interested in a variety of popular automotive pursuits, keeping the San Diego Auto Show relevant and fresh. San Diego remains one of the top EV markets in the nation. Sixteen percent of SDIAS attendees already own an EV, and 23% are more likely to consider one after attending the show. 10 SAN DIEGO DEALER
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