COMMUNITY IMPACT AND AMPLIFYING THE EXPERIENCE The GoldenBoy Mobility Zone showcased adaptive vehicles and mobility solutions designed to improve transportation accessibility. Family Day welcomed children 12 and under free of charge, while Toyota stepped up as the Military Appreciation sponsor, helping distribute thousands of complimentary tickets at San Diego County Toyota dealerships to active-duty and recently retired military personnel. The show’s impact extended well beyond the exhibit hall. Local television stations, radio outlets, digital publishers and news organizations provided extensive coverage throughout the event. Live and recorded segments aired across the region, while promotional campaigns generated millions of impressions across television, radio and digital platforms. MEETING BUYERS EARLIER IN THE JOURNEY As manufacturers increasingly rely on regional teams and dealer groups to engage consumers higher in the purchase funnel, the San Diego International Auto Show continues to evolve to meet those needs. To encourage absent brands to return and maximize exhibitor ROI, the show offers affordable turnkey participation packages for OEM regions and dealer groups. These programs can include The San Diego Auto Show celebrates Southern California car culture with a variety of exhibits to enhance the show experience and attract future car buyers. Debuts and new releases remain a core attraction at the San Diego Auto Show. This year’s show featured at least 16 of them, including the global debut of the Ram 1500 SRT TRX. NCDA.COM 11
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