Page 4 Georgia Auto Outlook % Change in State Registrations for Top 20 Brands- YTD '26 thru June vs. YTD '25 Quarterly Results Largest % increases from 1Q '26 to 2Q '26 Tesla Up 49.6% Nissan Up 17.6% Acura Up 15.5% Kia Up 14.4% Honda Up 11.4% Mazda Up 11.3% Hyundai Up 10.5% Volkswagen Up 9.7% Jeep Up 9.1% Audi Up 7.3% Georgia and U.S. Market Shares for Top 15 Brands in State - YTD '26 thru June Audi, -29.6% Volkswagen, -21.8% Tesla, -19.3% Cadillac, -19.1% Subaru, -18.9% Lexus, -16.7% BMW, -14.3% Mercedes-Benz, -13.5% Chevrolet, -11.9% Hyundai, -9.8% GMC, -8.9% Honda, -7.6% Ford, -6.6% Jeep, -5.2% Kia, -2.4% Acura, 0.2% Ram, 0.2% Toyota, 3.9% Mazda, 4.9% Nissan, 17.2% 16.2 11.9 9.3 8.1 7.5 7.1 5.9 4.7 3.5 3.1 2.9 2.3 2.2 2.1 2.0 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0 Toyota Ford Chevrolet Honda Nissan Kia Hyundai GMC Tesla Lexus Jeep BMW Ram Subaru Mazda U.S. State BRANDS AND MODELS The primary metric used to identify winning and losing brands is the percent change in registrations vs. year earlier, shown on the graph below. Nissan and Mazda were the biggest gainers so far this year among the top 20 brands. But this snapshot does not capture the shorter term trend in sales. Year to date registrations for a brand may have posted a decline, but if growth picked up during the most recent quarter, that’s significant. The table below shows the ten brands with the largest increases, or smallest declines, from the first to the second quarters of last year. Data for all brands are shown on page 8. WINNERS AND LOSERS TOP SELLING BRANDS Largest % increases during YTD ‘26 vs. YTD ‘25: Nissan, Mazda, and Toyota. Largest % increases in 2Q ‘26 vs. 1Q ‘26: Tesla, Nissan, Acura, Kia, and Honda. Data sourced from Experian Automotive. Data sourced from Experian Automotive. Red circles show Georgia market share. U.S. market share is represented by the gray bars. Toyota, Ford, Chevrolet, Honda, and Nissan were the top five selling brands in the state so far this year. Nissan state share was well above U.S. levels. Audi had a relatively big decline in the first half of ‘26 (down 29.6%), but registrations trended higher in 2Q (up 7.3% vs. 1Q). 35 THE GENERATOR
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