Second Quarter 2025 Page 5 Subaru, -4175 Honda, -2878 Mazda, -1065 Chevrolet, -1040 Volkswagen, -996 Buick, -831 Jeep, -815 Tesla, -697 Ram, -579 Audi, -258 BMW, -243 Mercedes-Benz, -177 Lincoln, -122 Volvo, -116 Dodge, -114 Infiniti, -102 Land Rover, -76 Cadillac, -74 Acura, 19 Porsche, 26 Rivian, 29 Genesis, 215 Mitsubishi, 309 GMC, 727 Lexus, 774 Hyundai, 776 Ford, 2199 Kia, 2289 Toyota, 2889 Nissan, 4523 -5,000 -2,500 0 2,500 5,000 Actual registrations minus target (state industry registrations times U.S. market share) Top 20 Selling Models during YTD '26 thru June - Market Share and % Change in Registrations vs. YTD '25 State % chg. State % chg. Rank Model Share % '25 to '26 Rank Model Share % '25 to '26 1 Ford F-Series 4.7 -8.6 11 Nissan Rogue 1.9 53.8 2 Chevrolet Silverado 3.2 -12.4 12 Kia K4 1.6 19.1 3 Toyota Camry 2.8 3.2 13 Honda Civic 1.5 -0.1 4 Toyota Corolla 2.7 14.6 14 Nissan Sentra 1.5 14.6 5 Tesla Model Y 2.6 5.7 15 Kia Telluride 1.4 13.7 6 GMC Sierra 2.6 -6.3 16 Chevrolet Trax 1.4 4.0 7 Honda CR-V 2.6 -7.1 17 Hyundai Tucson 1.3 -8.7 8 Toyota RAV4 2.4 -28.6 18 Ford Explorer 1.3 24.4 9 Ram Pickup 2.1 1.7 19 Ford Bronco 1.3 0.6 10 Toyota Tacoma 1.9 8.9 20 Hyundai Elantra 1.2 -7.7 BRANDS AND MODELS TOP SELLING MODELS Table on the left presents the top 20 selling models in the state during the first six months of this year. Share of industry registrations and the percent change versus the same period a year earlier are also shown. Models with the five largest percentage increase are shaded blue. Data sourced from Experian Automotive. The graph below provides an indicator of brands that are popular in Georgia (relative to the National standard), and those that are not. Here’s how it works: For the top 30 selling brands, each brand’s share of the U.S. market is multiplied by industry retail registrations in the state during the first six months of this year. This yields a “target” for the state market. Target registrations are subtracted from actual registrations to derive the measurement of sales performance. Brands at the top of the graph (i.e., Nissan, Toyota, Kia, Ford, and Hyundai) are relatively strong sellers in the state, with actual registrations exceeding calculated targets by large margins. For instance, Nissan registrations exceeded the target by 4,523 units. Georgia Retail Market Performance based on registrations during YTD 2026 thru June Actual registrations minus target (state industry registrations times U.S. market share) Data sourced from Experian Automotive. 1. Nissan 2. Toyota 3. Kia 4. Ford 5. Hyundai BRAND SALES PERFORMANCE THE GENERATOR 36
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