Branson Bank Appoints Eric Simkins as President Branson Bank is pleased to announce the appointment of Eric Simkins as president. Simkins’ promotion reflects Branson Bank’s proactive commitment to long-term success. This leadership transition is part of a strategic succession plan designed to ensure the bank remains strong, community-focused and well-positioned into the future. “Branson Bank is dedicated to building relationships and investing in our local communities,” said bank co-founder Bill Jones. “As we look to the future, it’s important that we continue to evolve our leadership structure. Eric embodies the values, experience and local insight that will carry our mission forward. I look forward to supporting Eric in his new role and mentoring Branson Bank’s next generation of financial leaders.” Simkins is known for his leadership, community involvement and deep understanding of the local market. He is well-equipped to guide the bank into its next chapter, overseeing strategic initiatives, daily operations, supporting management and maintaining strong community relations. “I am honored to step into this role and continue serving my community. As a graduate of Blue Eye High School and as a College of the Ozarks alum, I love this area and will continue to invest in the Stone and Taney County communities,” said Simkins. “We have an incredible team and a strong foundation at Branson Bank, and I look forward to building success for our employees, shareholders and customers in the years to come.” After receiving his undergraduate degree from College of the Ozarks in 2002, he worked for three years at Branson Bank as a consumer lender. In 2005, an opportunity arose to own the American Family Insurance Agency in Branson West, where he managed a successful operation for over 16 years. In 2022, he returned to Branson Bank and oversaw its transition into a full-service bank, including the construction of a new facility in Branson West. In 2024, Simkins completed the Graduate School of Banking at the University of Wisconsin. Simkins is involved in numerous organizations throughout the area, including the Table Rock Lake Chamber of Commerce, the Rotary Club of Table Rock Lake and the Kimberling City Elks Lodge 2505, and served as a past board member of the Boys & Girls Club of the Ozarks. He enjoys hiking, boating and following the St. Louis Cardinals. He resides in Branson with his wife, Adria. They have three children. Branson Bank Partners With Legacy Academy to Support Financial Literacy In recognition of Financial Literacy Month, Branson Bank visited the ninth-grade students at Legacy Academy to engage in meaningful conversations about practical money management and responsible financial decision-making. During the visit, Norma Desrochers, AVP, senior business relationship banker, introduced real-life financial scenarios designed to build practical knowledge and confidence. Topics included saving, budgeting and planning for major purchases. Students learned how to open and use a bank account, the importance of building healthy financial habits early and strategies for making informed spending decisions. “Our goal is to equip students with tools they can implement early and use for a lifetime,” said Desrochers. “By starting these conversations early, we are able to help young people build a strong foundation for financial understanding and long-term success.” “We are grateful that Branson Bank took the time to bring financial concepts to life for our students,” said Mr. Martin, 9th-grade teacher. “Hearing real-world examples about saving, working and making smart purchases helped them see how today’s choices can shape their future.” Branson Bank continues to support financial education initiatives, focusing on equipping young people with the tools and knowledge to make informed financial decisions. The Show-Me Banker Magazine | 25
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