Page 12 Louisiana Auto Outlook Louisiana Auto Outlook Louisiana Auto Outlook is distributed free of charge to all members of the Louisiana Automobile Dealers Association. The publication is sponsored and supported by LADA. Louisiana Auto Outlook is published and edited by Auto Outlook, Inc., an independent automotive market research firm. Opinions expressed in Louisiana Auto Outlook are solely those of Auto Outlook, Inc., and are not necessarily shared by LADA. Louisiana Automobile Dealers Association 660 Laurel Street Suite E Baton Rouge, LA 70802 225-769-5500 www.lada.org Copyright Auto Outlook, Inc., April 2026 Data sourced from Experian Automotive. BRAND MARKET SHARES Ford Leads Light Truck Market; Kia is Top-Selling Car Brand Louisiana Light Truck Market Share YTD 2026 thru March Louisiana Passenger Car Market Share YTD 2026 thru March The two graphs above show the top ten selling brands in the state light truck and passenger car markets during the first three months of 2026. Light trucks consists of all SUVs, pickups, and vans. Kia 21.2% Honda 19.8% Toyota 16.2% Nissan 15.1% Hyundai 6.5% Ford 3.1% Lexus 2.7% BMW 2.4% Others 13.0% Ford 15.8% Chevrolet 14.0% GMC 10.3% Toyota 9.7% Nissan 7.0% Honda 5.9% Kia 5.4% Ram 4.6% Jeep 4.5% Hyundai 3.8% Others 19.0% 35
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