First Quarter 2026 Page 11 29.2 35.8 34.0 29.9 32.2 0.0 35.0 70.0 Southwest Southeast Northwest Northeast Central 54.2 43.8 49.8 57.5 54.0 0.0 35.0 70.0 4.8 6.7 5.8 3.0 2.9 0.0 30.0 60.0 11.7 13.6 10.5 9.6 10.9 0.0 30.0 60.0 Southwest Southeast Northwest Northeast Central Japanese Brands Domestic Brands European Brands Other Asian Brands County Ford Chevrolet Toyota GMC Nissan Honda Kia Hyundai Ram Jeep Central 18.2 12.8 11.3 10.4 11.2 5.6 6.4 4.4 4.7 4.4 Northeast 17.8 14.8 12.5 10.4 7.7 4.5 6.2 3.3 3.2 3.5 Northwest 13.8 16.6 9.2 6.5 9.0 8.1 7.7 2.6 4.6 4.5 Southeast 10.6 11.4 10.5 8.9 8.5 9.0 8.2 4.7 3.5 3.7 Southwest 20.1 11.2 11.2 8.6 6.3 6.9 7.3 3.8 4.6 3.8 REGIONAL MARKETS Honda Market Share Was 9% in Southeast Region Brand Market Share - YTD 2026 thru March (for top 10 selling brands in state market) Regional Market Shares for Japanese, Domestic, European, and Korean Brands - YTD 2026 thru March BEV Market Share in Regional Markets - YTD 2025 and 2026 thru March The table above shows brand market shares in each of the five regional markets. (Includes top ten selling brands in the state.) Highest market share for each brand is shaded grey. Data sourced from Experian Automotive. The graphs above show market shares by brand segments. Darker colors show the highest rated county for each segment. Other Asian includes Genesis, Hyundai, Kia, and VinFast. Data sourced from Experian Automotive. 0.7 2.3 1.3 2.7 1.2 0.5 5.0 1.0 2.1 1.0 0.0 1.0 2.0 3.0 4.0 5.0 6.0 Central Northeast Northwest Southeast Southwest YTD '25 thru Mar. YTD '26 thru Mar. 34
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