Second Quarter 2026 Page 5 Toyota, -3135 Subaru, -2372 Tesla, -2228 Honda, -1014 BMW, -987 Hyundai, -926 Mazda, -796 Mercedes-Benz, -597 Lexus, -554 Audi, -353 Volkswagen, -346 Volvo, -251 Acura, -237 Porsche, -192 Cadillac, -153 Land Rover, -139 Chrysler, -97 Dodge, -86 Mitsubishi, -53 Genesis, 27 Infiniti, 125 Jeep, 441 Lincoln, 482 Buick, 668 Ram, 1103 Chevrolet, 1567 Kia, 2014 Ford, 2289 Nissan, 2732 GMC, 3503 -5,000 -2,500 0 2,500 5,000 Actual registrations minus target (state industry registrations times U.S. market share) Top 20 Selling Models during YTD '26 thru June - Market Share and % Change in Registrations vs. YTD '25 State % chg. State % chg. Rank Model Share % '25 to '26 Rank Model Share % '25 to '26 1 Ford F-Series 6.6 -6.9 11 Toyota Camry 1.6 9.0 2 GMC Sierra 5.0 -3.2 12 Kia Telluride 1.6 63.8 3 Chevrolet Silverado 4.4 -13.4 13 Honda Accord 1.5 8.5 4 Ram Pickup 3.7 6.6 14 Honda Civic 1.5 -11.5 5 Kia K4 2.4 33.5 15 Chevrolet Traverse 1.5 24.6 6 Honda CR-V 2.2 -8.6 16 Toyota Tundra 1.5 -1.1 7 Nissan Rogue 1.9 50.0 17 Ford Expedition 1.4 -11.8 8 Toyota Tacoma 1.7 17.6 18 Ford Explorer 1.3 21.3 9 Chevrolet Trax 1.7 8.0 19 Nissan Kicks 1.3 17.9 10 Nissan Sentra 1.6 24.8 20 Toyota RAV4 1.2 -29.0 BRANDS AND MODELS TOP SELLING MODELS Table on the left presents the top 20 selling models in the state during the first six months of this year. Share of industry registrations and the percent change versus the same period a year earlier are also shown. Models with the five largest percentage increase are shaded blue. Data sourced from Experian Automotive. The graph below provides an indicator of brands that are popular in Louisiana (relative to the National standard), and those that are not. Here’s how it works: For the top 30 selling brands, each brand’s share of the U.S. market is multiplied by industry retail registrations in the state during the first six months of this year. This yields a “target” for the state market. Target registrations are subtracted from actual registrations to derive the measurement of sales performance. Brands at the top of the graph (i.e., GMC, Nissan, Ford, Kia, and Chevrolet) are relatively strong sellers in the state, with actual registrations exceeding calculated targets by large margins. For instance, GMC registrations exceeded the target by 3,503 units. Louisiana Retail Market Performance based on registrations during YTD 2026 thru June Actual registrations minus target (state industry registrations times U.S. market share) Data sourced from Experian Automotive. 1. GMC 2. Nissan 3. Ford 4. Kia 5. Chevrolet BRAND SALES PERFORMANCE 24
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