Third Quarter 2026 Page 7 The table below shows the top five selling brands in 24 selected state markets and the U.S. during the first nine months of this year. Data sourced from Experian Automotive. COMPARISON OF STATE MARKETS BRAND MARKET SHARE PRIMARY OBSERVATIONS 1. Ford was the state market leader with a 13.5% share. 2. Toyota was number one in 14 of the 24 markets. 3. Ford’s Louisiana share was fifth highest among the 24 markets. Make Share Make Share Make Share Make Make Share Toyota 18.0 Ford 14.6 Toyota 20.6 Toyota 17.0 Toyota 13.4 Ford 10.1 Chevrolet 11.5 Honda 12.2 Ford 12.5 Honda 10.3 Chevrolet 9.8 Toyota 11.2 Tesla 10.5 Subaru 9.1 Subaru 8.7 Honda 7.9 GMC 10.3 Ford 6.5 Honda 6.2 Ford 6.4 Kia 7.2 Nissan 6.9 Kia 5.5 Chevrolet 5.9 Nissan 6.4 Make Share Make Share Make Share Make Make Share Toyota 15.7 Toyota 16.1 Honda 11.1 Ford 13.5 Toyota 16.4 Honda 8.7 Ford 11.9 Chevrolet 10.7 Chevrolet 11.7 Honda 12.8 Ford 8.6 Chevrolet 9.3 Toyota 10.6 Toyota 10.9 Ford 9.3 Chevrolet 7.9 Honda 8.2 Ford 8.9 Honda 8.7 Chevrolet 7.5 Kia 7.5 Nissan 7.4 Kia 7.0 Nissan 8.3 Hyundai 7.2 Make Share Make Share Make Share Make Make Share Toyota 17.3 Chevrolet 23.6 Chevrolet 13.9 Honda 12.7 Honda 11.1 Honda 12.7 Ford 20.7 Ford 12.3 Toyota 9.6 Toyota 10.8 Ford 7.2 GMC 7.1 Toyota 10.9 Ford 6.8 Chevrolet 9.7 Subaru 6.9 Jeep 6.1 Honda 10.5 Hyundai 6.8 Ford 7.1 Hyundai 5.7 Toyota 5.7 Subaru 7.6 Kia 6.3 Nissan 6.7 Make Share Make Share Make Share Make Make Share Toyota 16.0 Honda 14.2 Ford 16.3 Toyota 25.0 Toyota 11.9 Honda 11.6 Chevrolet 12.9 Chevrolet 14.6 Subaru 10.5 Honda 10.1 Ford 10.2 Ford 10.2 Toyota 10.7 Ford 10.2 Ford 9.8 Chevrolet 9.8 Toyota 10.1 GMC 6.7 Honda 7.4 Chevrolet 8.9 Kia 6.3 Kia 8.3 Hyundai 6.5 Kia 6.0 Subaru 8.3 Make Share Make Share Make Share Make Make Share Nissan 14.2 Toyota 15.4 Toyota 15.5 Toyota 19.5 Toyota 14.6 Toyota 13.4 Ford 13.6 Honda 13.7 Honda 9.9 Ford 10.7 Ford 12.1 Chevrolet 11.4 Ford 9.9 Ford 9.0 Chevrolet 9.9 Honda 8.7 Honda 7.0 Chevrolet 8.0 Subaru 8.9 Honda 9.7 Chevrolet 8.2 Nissan 5.8 Kia 6.9 Tesla 8.0 Kia 6.0 North Carolina Ohio Oklahoma Oregon Pennsylvania Tennessee Texas Virginia Washington U.S. Florida Georgia Illinois Louisiana Maryland Massachusetts Michigan Minnesota New Jersey New York Top Five Selling Brands in 24 Selected State Markets and U.S. - YTD '26 thru September Arizona Arkansas California Colorado Connecticut 26
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