Page 8 Louisiana Auto Outlook The table shows new retail light vehicle (car and light truck) registrations in the Louisiana market. Figures are shown for the third quarters of ‘25 and ‘26, and year to date totals. The top ten ranked brands in each change category are shaded light yellow. Vehicle registrations are recorded based on when the vehicle title information is processed, which occurs after the vehicle is sold. Brand Registrations Report Louisiana New Retail Car and Light Truck Registrations Third Quarter Year to date thru September Registrations Market Share (%) Registrations Market Share (%) 3Q '25 3Q '26 % change 3Q '25 3Q '26 Change YTD '25 YTD '26 % change YTD '25 YTD '26 Change TOTAL 43,840 46,135 5.2 129,319 130,673 1.0 Cars 6,461 6,938 7.4 14.7 15.0 0.3 19,016 20,135 5.9 14.7 15.4 0.7 Light Trucks 37,379 39,197 4.9 85.3 85.0 -0.3 110,303 110,538 0.2 85.3 84.6 -0.7 Domestic Brands 21,037 21,572 2.5 48.0 46.7 -1.3 63,548 61,312 -3.5 49.1 46.9 -2.2 European Brands 2,483 2,426 -2.3 5.7 5.3 -0.4 7,846 7,022 -10.5 6.1 5.4 -0.7 Japanese Brands 14,484 16,097 11.1 33.0 34.9 1.9 42,277 45,084 6.6 32.7 34.5 1.8 Other Asian Brands 5,836 6,040 3.5 13.3 13.1 -0.2 15,648 17,255 10.3 12.1 13.2 1.1 Acura 259 257 -0.8 0.6 0.6 0.0 799 833 4.3 0.6 0.6 0.0 Alfa Romeo 2 2 0.0 0.0 0.0 0.0 9 6 -33.3 0.0 0.0 0.0 Audi 248 262 5.6 0.6 0.6 0.0 850 649 -23.6 0.7 0.5 -0.2 BMW 578 652 12.8 1.3 1.4 0.1 1,793 1,737 -3.1 1.4 1.3 -0.1 Buick 905 892 -1.4 2.1 1.9 -0.2 2,925 2,429 -17.0 2.3 1.9 -0.4 Cadillac 438 339 -22.6 1.0 0.7 -0.3 1,367 1,003 -26.6 1.1 0.8 -0.3 Chevrolet 5,332 5,335 0.1 12.2 11.6 -0.6 16,664 15,244 -8.5 12.9 11.7 -1.2 Chrysler 52 40 -23.1 0.1 0.1 0.0 183 175 -4.4 0.1 0.1 0.0 Dodge 101 171 69.3 0.2 0.4 0.2 365 395 8.2 0.3 0.3 0.0 Ferrari 2 2 0.0 0.0 0.0 0.0 2 4 100.0 0.0 0.0 0.0 Ford 5,715 6,264 9.6 13.0 13.6 0.6 17,584 17,667 0.5 13.6 13.5 -0.1 Genesis 245 252 2.9 0.6 0.5 -0.1 604 730 20.9 0.5 0.6 0.1 GMC 3,965 3,688 -7.0 9.0 8.0 -1.0 11,597 10,813 -6.8 9.0 8.3 -0.7 Honda 3,633 4,201 15.6 8.3 9.1 0.8 11,216 11,321 0.9 8.7 8.7 0.0 Hyundai 2,218 2,114 -4.7 5.1 4.6 -0.5 6,035 5,860 -2.9 4.7 4.5 -0.2 Ineos 7 7 0.0 0.0 0.0 0.0 21 25 19.0 0.0 0.0 0.0 Infiniti 222 236 6.3 0.5 0.5 0.0 707 639 -9.6 0.5 0.5 0.0 Jeep 1,626 1,565 -3.8 3.7 3.4 -0.3 4,883 4,829 -1.1 3.8 3.7 -0.1 Kia 3,368 3,674 9.1 7.7 8.0 0.3 9,002 10,665 18.5 7.0 8.2 1.2 Land Rover 186 162 -12.9 0.4 0.4 0.0 614 502 -18.2 0.5 0.4 -0.1 Lexus 862 833 -3.4 2.0 1.8 -0.2 2,566 2,521 -1.8 2.0 1.9 -0.1 Lincoln 550 516 -6.2 1.3 1.1 -0.2 1,706 1,639 -3.9 1.3 1.3 0.0 Lucid 0 1 0.0 0.0 0.0 1 6 500.0 0.0 0.0 0.0 Mazda 744 835 12.2 1.7 1.8 0.1 2,234 2,210 -1.1 1.7 1.7 0.0 Mercedes-Benz 536 489 -8.8 1.2 1.1 -0.1 1,687 1,537 -8.9 1.3 1.2 -0.1 MINI 11 7 -36.4 0.0 0.0 0.0 31 12 -61.3 0.0 0.0 0.0 Mitsubishi 124 117 -5.6 0.3 0.3 0.0 410 354 -13.7 0.3 0.3 0.0 Nissan 3,342 3,792 13.5 7.6 8.2 0.6 8,805 10,864 23.4 6.8 8.3 1.5 Porsche 94 90 -4.3 0.2 0.2 0.0 267 250 -6.4 0.2 0.2 0.0 Ram 1,624 2,041 25.7 3.7 4.4 0.7 4,711 5,285 12.2 3.6 4.0 0.4 Rivian 55 20 -63.6 0.1 0.0 -0.1 142 74 -47.9 0.1 0.1 0.0 Subaru 669 833 24.5 1.5 1.8 0.3 2,163 2,099 -3.0 1.7 1.6 -0.1 Tesla 674 698 3.6 1.5 1.5 0.0 1,420 1,751 23.3 1.1 1.3 0.2 Toyota 4,629 4,993 7.9 10.6 10.8 0.2 13,377 14,243 6.5 10.3 10.9 0.6 Volkswagen 658 576 -12.5 1.5 1.2 -0.3 2,100 1,804 -14.1 1.6 1.4 -0.2 Volvo 142 161 13.4 0.3 0.3 0.0 402 438 9.0 0.3 0.3 0.0 Other 24 18 -25.0 0.1 0.0 -0.1 77 60 -22.1 0.1 0.0 -0.1 Data sourced from Experian Automotive. Other Asian Brands includes Genesis, Hyundai, Kia, and VinFast. 27
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