Third Quarter 2026 Page 11 29.4 37.1 34.5 32.5 33.4 0.0 35.0 70.0 Southwest Southeast Northwest Northeast Central 52.9 42.6 48.7 54.6 50.8 0.0 35.0 70.0 4.6 6.3 5.4 2.6 3.1 0.0 30.0 60.0 13.0 14.0 11.4 10.3 12.7 0.0 30.0 60.0 Southwest Southeast Northwest Northeast Central Japanese Brands Domestic Brands European Brands Other Asian Brands County Ford Chevrolet Toyota Honda Nissan GMC Kia Hyundai Ram Jeep Central 17.4 11.6 11.2 6.8 11.3 9.7 7.0 5.6 4.4 4.3 Northeast 18.1 14.1 13.4 5.2 8.7 9.8 6.6 3.5 3.1 3.4 Northwest 13.7 15.4 9.9 8.2 8.7 6.3 8.4 2.9 4.7 4.2 Southeast 10.3 10.9 10.9 9.8 8.8 8.5 8.5 4.9 3.6 3.4 Southwest 18.7 11.1 10.6 7.7 6.2 7.9 8.1 4.3 4.9 4.1 REGIONAL MARKETS Chevrolet Market Share Exceeded 15% in Northwest Region Brand Market Share - YTD 2026 thru September (for top 10 selling brands in state market) Regional Market Shares for Japanese, Domestic, European, and Korean Brands - YTD 2026 thru September The table above shows brand market shares in each of the five regional markets. (Includes top ten selling brands in the state.) Highest market share for each brand is shaded grey. Data sourced from Experian Automotive. The graphs above show market shares by brand segments. Darker colors show the highest rated county for each segment. Other Asian includes Genesis, Hyundai, Kia, and VinFast. Data sourced from Experian Automotive. Data sourced from Experian Automotive. Share (%) by Powertrain Type in Regional Markets - YTD 2026 thru September Central Region: 89.5% Highest ICE Share Southeast Region: 10.7% Highest Hybrid Share Northeast Region: 3.3% Highest BEV Share 86.8 87.3 88.6 89.4 89.5 10.7 9.4 10.0 9.2 9.7 2.5 3.3 1.4 1.4 0.8 Southeast Northeast Southwest Northwest Central ICE Hybrid (incl. PHEV) BEV 30
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