©2026 Virginia Automobile Dealers Association (VADA) | MBR Connect™. All rights reserved. Virginia Auto Dealer is published four times per year and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of VADA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Virginia Auto Dealer is a collective work, and as such, some articles are submitted by authors who are independent of VADA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (801) 676-9722. CONTENTS 2026 PUB. 7 ISSUE 2 A MESSAGE FROM PRESIDENT AND CEO DON HALL 4 Innovation, Change, and the Power of Trust By Don Hall, President and CEO, VADA 6 VADA ‘26 Photo Gallery June 22-25 DEALER TECH COMPANY CONVENTION SPEAKER 12 Own Your Data, Or Someone Else Will Insights from Diana Lee, CEO of Constellation DEALER DATA SCIENTIST CONVENTION SPEAKER 14 Dealers Can’t Wait for the Old Market To Come Back Insights from John Coles, Ph.D., of ACV CORPORATE FINANCE CONVENTION SPEAKER 16 The ‘Indifference Tax’ and Why Process Drives Success Insights from Joe St. John, Corporate Finance Director of Oakes Auto Group AUTO RETAIL MEDIA MOGUL, CONVENTION PANEL DISCUSSION 17 Five Things We Learned About the Quickly Changing Auto Industry COMPLYAUTO AND VADA CONVENTION PANEL DISCUSSION 19 FTC Advertising Compliance at VADA ’26 What Dealers Need to Know ECONOMIC OUTLOOK, CONVENTION PRESENTATION 20 Retail Automotive Has Entered a New Era Kevin Tynan Returns to VADA ’26 22 Thank You, VADA ‘26 Sponsors! 24 Virginia Dealers Shifting Gears for Good 27 ‘Drive to 250’ With VADA PAC Celebrating 250 Years of Virginia in America 28 Leadership 29 Thank You VADA Allied Members 30 Thank You VADA Program Partners 6 12 24 Virginia Automobile Dealers Association vada.com 3
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