24 con . tent Contact the experts in your field and praise their professionalism and accomplishments by inviting them to share what they know with your members. Many will want to work with you because they know that you can help them as much as they will help you. Here’s a helpful hint – many of these are your associate members. Take care of them, and they will take care of you. This is what brings people to your door – hiding information behind a members-only wall stunts reputation-building and potential membership growth. And this is especially true for your association magazine – which is one of the best ways to renew, recruit and retain members. An association magazine with quality content is a great way to grow membership. The reality is this; an industry trade journal can get to the desks of your members and potential members much faster and easier than your business development person could ever accomplish on their own. Contact the Experts in Your Field. Make Most Content and Information Public-Facing. 3 4
RkJQdWJsaXNoZXIy ODQxMjUw