25 con . tent “Throughout recent history, we have seen a lot of events that have impacted the magazine industry, but nothing like the COVID-19 pandemic. Stores shut down, bookstores and newsstands disappeared – all the vehicles that magazines depend on to reach their audience disappeared, with the exception of the post office. That’s one reason why subscriptions have seen a hike of anywhere from 15% to 30%. It’s also because these days, people are bombarded by information but have less understanding, so they want somebody to explain, to curate, to vet, to provide a trustworthy conversation with them." — Samir “Mr. Magazine” Husni, Ph.D. We believe that content – quality content – when presented in a way the blends mentoring from respected industry leaders, data and trends, with educational relevant topics, is a winning combination that sells your association to existing and new members. And it sells the experience to vendors who want to reach your members. Its advertising with a purpose — which isn't going away any time soon. There’s a reason that content is the currency of relevance and value.
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