and furniture that is inviting and says, “I want to talk with you,” rather than, “Not now, I’m busy.” Spry can help you get the right fit to match your bank’s overall brand. Branding is so much more than just your logo. The team at Spry can assist as you move forward to enhance your image and optimize the client’s view of every aspect of your bank. To learn more about Spry and what they can offer, visit SpryBrands.com or contact Jeff Williams at JWilliams@SpryBrands.com or me at RLasley@indiana.bank or (317) 387-9380. Rod Lasley Chief Operating Officer Indiana Bankers Association RLasley@indiana.bank Rod joined the IBA staff in 2009 after 18 years in banking. He oversees all the Association’s products & services, business practices, member engagement and corporate communications. He also serves as the Association’s CFO and president of two for-profit companies owned by the IBA. spglobal.com/IL-Interest-Rates Stay ahead in today’s unpredictable interest rate landscape with S&P Global Market Intelligence. Make informed financial decisions with ease as we offer a comprehensive solution for interest rate data and analytics. Let us be your go-to source for up-to-date depository rates information. fresh ideas and the latest trends in marketing while helping banks make disciplined spending decisions that drive business. They have been able to help banks grow their loan and deposit portfolios with various direct mail and online promotional campaigns and have won multiple industry awards for their various successful efforts. In 2016, Spry expanded their offerings again to include office furniture in their catalog of available products. Your bank’s brand is seen in everything you do and everything you offer, not just the items that have your logo on them. It’s about your branches, your individual office space and the type of furniture you have in those spaces. Are the desks big, dark and traditional? Are the chairs high-back leather? Or is the space light and “current,” with clean, simple lines MARCH/APRIL 2024 47
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