Whenever the question of member directories comes up, our clients have broad responses – some associations don’t have one, others have combined their member directory with an annual magazine or report and many choose to have a stand-alone directory and absolutely love them.

If an association wants to provide members with a directory, they can send a print version, a digital version, or both. They can also experiment with size and presentation. Directories can also focus on different data, such as associate members only, endorsed members or a mix.

Brian Comstock, Director of Communications & Marketing, Utah Bankers Association, said the following about their association’s directory:

“In 2022, we wanted to have a more portable-sized directory, and The newsLINK Group came through. The size change was a big hit! Our sponsors and vendors loved the streamlined presentation of our new directory, our members appreciated the compact size and ease of navigation, and our whole staff agreed that it’s the perfect size for packets and will be effective for continued use. “

In short, member directories add value!

• They demonstrate the association’s strength. Readers can see the organization’s size, and the association’s leadership can give public attention to important members, especially when they achieve something remarkable. The larger the association, the more apparent that it is a professional, stable organization with the potential to help members develop their careers professionally.
• They make it easier for members to network online. The directory is a connection point that strengthens the connections formed at events or classes by members. It helps engage and retain members while also giving them the sense of community and connection that are essential to any association’s purpose. This feature became incredibly important during the height of the pandemic, starting around March 2020. It is still important as the post-pandemic world has brought with it many new and exciting challenges.
• The association’s leadership and staff benefit on a day-to-day basis. They can use the database to see membership status, segment member groups and communicate with members based on their interests and needs. Databases can efficiently send the right message to the right people. 

We publish many different directory versions and we are always up for trying something new. Let us help you help your members!