In an increasingly digital world, print remains a sustainable, tactile and trustworthy tool -essential to any good marketing campaign, or good story for that matter. A well-written story by nature is real, authentic and engaging. And when it’s in print, it adds a tangibility to the experience that engages and grows membership, like nothing else. Why? Because it adds something tangible to something that is largely invisible.
Trade associations, nonprofit organizations and professional service firms are in the business of selling services, the invisible, in a product-driven society. So how do you sell, develop and grow the invisible?Selling the invisible is something we’ve been helping our clients do for years.