Helping associations connect with their members.
use your words. tell your story.
We provide a valuable resource in communicating with your members.
We are a marketing and communications agency that focuses specifically on content marketing. We have a proven history of delivering publishing services to nonprofit organizations, professional trade associations, and professional service firms that seek to connect with their clients or members, while minimizing the time, effort and money that often go into handling all aspects of an organization’s communication strategy.
As an association, we have a responsibility to help our members break the isolation and to reinforce the feeling of connectedness that members deserve and have come to expect. We are hosting peer exchanges, maintaining an updated library of federal and state resources, and trying to help members to think about and prepare for outcomes that are possible during these highly dynamic times. Our association magazine is an important tool and central to our member communication efforts.
Kevin Shivers, President Pennsylvania Association of Community Bankers
Why tell your story?
Our minds naturally construct and remember stories, so no other strategy is as powerful — or as relevant — as telling your story often, consistently, and in as many ways as you can to the right people.
Statistics have shown that consistent, high-quality communication is the key to retaining current members, recruiting new members and renewing members who have either temporarily fallen off membership rosters or who require a visual reminder of the benefits of membership.
The benefit of providing members with resources they value is critical since that positions the association to more easily attract new members and retain the existing ones. It is (or should be) a virtuous cycle. The association is seen as an organization that has the insights necessary to help its members become more successful. It becomes a thought leader.
What's up with the goldfish?
We have no idea what goldfish focus on. But your members should focus on you. Engaged members stay members.
According to a study done in 2000, humans had an attention span of twelve seconds—only 33% longer than a goldfish at nine seconds. That was 20 years ago. Recently, Microsoft announced that the average person’s attention span is now less than a goldfish at a mere 8 seconds.
Of course, the internet lit up in response, and many notable and indignant people questioned the basis of the study, the interpretation of the research, and so on. After all, who wants to think that a goldfish can focus longer on something that we can? And as a segue, what does a goldfish focus on anyway?
How we can help.
In our experience, successful associations don’t just find new members – they attract them, based on their relationships with the members they already serve. We use words to connect our clients emotionally with their clients and members. Hundreds of our clients have told their story, retained their own member base and grown from internal communication strategies in the form of newsletters, magazines, books, directories, annual reports, blogs, electronic media and other marketing strategies.
The consistent and quality communication we provide keeps members loyal to your organization. You can then direct your efforts to other areas that will improve the quality of your members’ overall experience.
Content Marketing
A well-crafted story screams real and authentic. We suspect that no one would argue that it is the holy grail of engagement.
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print publications
In an increasingly digital world, print remains a sustainable, tactile and trustworthy tool -essential to any good marketing campaign.
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digital publications
There’s lots of reasons for advocating digital publishing, and proponents know them well. With it, we can do things for our clients that we can’t with print
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email marketing
When it’s time-sensitive, when it’s important there’s no question, a well-written email is just the thing.
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What our clients are saying!
Our magazine is one of the few things that we do for our membership that is completely branded to us and furthers our messaging and our story. It’s unique to us, and we’re very proud of the magazine. Our members recognize it and look forward to receiving it.
We love working with your company; your staff is so good to work with. Great news about our profit sharing dollars! I think this will breathe new excitement into our group for this project — not that we need it. The magazine is always so well received when it hits the streets!
Kudos to you and your team for producing such a quality product. We received the following email from a long-time associate member:
“San Diego Dealer is a doorbuster. It is the best I have received from any auto dealers association. You have set the bar high. Great job, my friends.”
It’s comments like these that increase our value and our relevancy with our members. Thank you for your help with our communication efforts!
The Arizona Bankers Association has worked closely with newsLINK for the last 10 years and highly recommend them.
We have found that The newsLINK Group has the scale, talent, skillset and experience to handle and continuously manage marketing and media production projects of all sizes across a wide variety of media. They have gone way above and beyond the call of duty for us on numerous occasions. We appreciate and highly value our relationship with them and recommend them without reservation.
Publication Awards
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