exhibit space, branded display properties, vehicle logistics, product specialists, lead-generation support and dealer-supported ride-and-drive programs. Acura, Chevrolet, Honda, Ineos Grenadier, Lincoln, Mitsubishi and Stellantis dealers have successfully utilized many of these services in recent years, allowing them to focus on consumer engagement while minimizing operational complexity. LOOKING AHEAD The automotive retail environment will continue to evolve. Digital tools will become more sophisticated. Consumers will continue researching online. Thanks to our wonderful media partners, the San Diego Auto Show receives extensive coverage. There is no substitute for the quality of in-person engagement with actual in-market car buyers. The journey from aspiration to inspiration begins at the auto show. 12 SAN DIEGO DEALER
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