But the 2026 San Diego International Auto Show reinforced an important lesson for dealers: Purchase decisions are still heavily influenced by real-world experiences. Consumers want to compare vehicles. They want to ask questions. They want to experience new technologies. They want to drive vehicles before making decisions. And increasingly, they want to do all of those things in one place. For dealers, that means the San Diego International Auto Show is more than an industry tradition. It remains one of the most effective opportunities to influence consideration, accelerate the purchase journey and ensure their brands remain part of the conversation — all the while remaining the primary fundraising mechanism for your New Car Dealers Association® to provide valuable member benefits throughout the year. EPIC Insurance Brokers & Consultants is proud of its partnership with more than 300 California dealerships and is the CNCDA’s only licensed broker for health insurance and employee benefits. As the dealers’ consultant, experience what EPIC can do for you, including: • A team producing significant results with decades of experience understanding the specific needs of dealerships • Fully insured and unique alternative funding options to best fit your dealership’s needs and provide the most significant savings • Full compliance services and HR support for your team FOR A BENEFIT COST ANALYSIS AND COMPLIANCE CONSULTATION, PLEASES CONTACT: Alison McCallum (949) 422-6431 alison.mccallum@epicbrokers.com EPICBROKERS.COM ©2026 Edgewood Partners Insurance Center. All rights reserved. | CA License: 0B29370 The kids are entertained while the parents comparison shop, a scene repeated over and over throughout the San Diego Auto Show. “My first exposure to Infiniti was at the San Diego Auto Show … and it directly influenced my interest in the brand … far more effective than any advertising I had seen.” Forty-eight percent of vehicles owned by auto show attendees are luxury-brand vehicles. NCDA.COM 13
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