Second Quarter 2026 Page 9 The table shows new retail light vehicle (car and light truck) registrations in the Louisiana market. Figures are shown for the second quarters of ‘25 and ‘26, and year to date totals. The top ten ranked brands in each change category are shaded light yellow. Vehicle registrations are recorded based on when the vehicle title information is processed, which occurs after the vehicle is sold. Brand Registrations Report Louisiana New Retail Car and Light Truck Registrations Second Quarter Year to date thru June Registrations Market Share (%) Registrations Market Share (%) 2Q '25 2Q '26 % change 2Q '25 2Q '26 Change YTD '25 YTD '26 % change YTD '25 YTD '26 Change TOTAL 44,637 45,081 1.0 85,476 84,532 -1.1 Cars 6,748 7,366 9.2 15.1 16.3 1.2 12,555 13,202 5.2 14.7 15.6 0.9 Light Trucks 37,889 37,715 -0.5 84.9 83.7 -1.2 72,921 71,330 -2.2 85.3 84.4 -0.9 Domestic Brands 21,763 20,726 -4.8 48.8 45.9 -2.9 42,503 39,730 -6.5 49.7 47.0 -2.7 European Brands 2,544 2,337 -8.1 5.7 5.2 -0.5 5,363 4,595 -14.3 6.3 5.4 -0.9 Japanese Brands 14,789 15,716 6.3 33.1 34.9 1.8 27,797 28,995 4.3 32.5 34.3 1.8 Other Asian Brands 5,541 6,302 13.7 12.4 14.0 1.6 9,813 11,212 14.3 11.5 13.3 1.8 Acura 264 316 19.7 0.6 0.7 0.1 540 584 8.1 0.6 0.7 0.1 Alfa Romeo 1 0 -100.0 0.0 0.0 0.0 7 3 -57.1 0.0 0.0 0.0 Audi 305 184 -39.7 0.7 0.4 -0.3 602 387 -35.7 0.7 0.5 -0.2 BMW 568 555 -2.3 1.3 1.2 -0.1 1,215 1,085 -10.7 1.4 1.3 -0.1 Buick 989 845 -14.6 2.2 1.9 -0.3 2,020 1,537 -23.9 2.4 1.8 -0.6 Cadillac 415 310 -25.3 0.9 0.7 -0.2 929 664 -28.5 1.1 0.8 -0.3 Chevrolet 5,892 5,114 -13.2 13.2 11.3 -1.9 11,332 9,913 -12.5 13.3 11.7 -1.6 Chrysler 68 73 7.4 0.2 0.2 0.0 131 131 0.0 0.2 0.2 0.0 Dodge 130 128 -1.5 0.3 0.3 0.0 264 224 -15.2 0.3 0.3 0.0 Ferrari 0 1 0.0 0.0 0.0 0 2 0.0 0.0 0.0 Ford 6,086 5,889 -3.2 13.6 13.1 -0.5 11,864 11,399 -3.9 13.9 13.5 -0.4 Genesis 199 246 23.6 0.4 0.5 0.1 359 476 32.6 0.4 0.6 0.2 GMC 3,793 3,693 -2.6 8.5 8.2 -0.3 7,629 7,125 -6.6 8.9 8.4 -0.5 Honda 3,969 3,961 -0.2 8.9 8.8 -0.1 7,583 7,127 -6.0 8.9 8.4 -0.5 Hyundai 2,100 2,096 -0.2 4.7 4.6 -0.1 3,818 3,746 -1.9 4.5 4.4 -0.1 Ineos 6 10 66.7 0.0 0.0 0.0 14 18 28.6 0.0 0.0 0.0 Infiniti 248 208 -16.1 0.6 0.5 -0.1 485 403 -16.9 0.6 0.5 -0.1 Jeep 1,742 1,744 0.1 3.9 3.9 0.0 3,257 3,257 0.0 3.8 3.9 0.1 Kia 3,241 3,960 22.2 7.3 8.8 1.5 5,634 6,990 24.1 6.6 8.3 1.7 Land Rover 190 182 -4.2 0.4 0.4 0.0 428 340 -20.6 0.5 0.4 -0.1 Lexus 902 814 -9.8 2.0 1.8 -0.2 1,704 1,689 -0.9 2.0 2.0 0.0 Lincoln 658 576 -12.5 1.5 1.3 -0.2 1,156 1,125 -2.7 1.4 1.3 -0.1 Lucid 0 2 0.0 0.0 0.0 1 5 400.0 0.0 0.0 0.0 Mazda 785 757 -3.6 1.8 1.7 -0.1 1,490 1,373 -7.9 1.7 1.6 -0.1 Mercedes-Benz 559 529 -5.4 1.3 1.2 -0.1 1,151 1,048 -8.9 1.3 1.2 -0.1 MINI 11 3 -72.7 0.0 0.0 0.0 20 5 -75.0 0.0 0.0 0.0 Mitsubishi 134 138 3.0 0.3 0.3 0.0 286 237 -17.1 0.3 0.3 0.0 Nissan 2,990 3,852 28.8 6.7 8.5 1.8 5,468 7,069 29.3 6.4 8.4 2.0 Porsche 82 83 1.2 0.2 0.2 0.0 173 160 -7.5 0.2 0.2 0.0 Ram 1,522 1,706 12.1 3.4 3.8 0.4 3,087 3,244 5.1 3.6 3.8 0.2 Rivian 44 26 -40.9 0.1 0.1 0.0 87 52 -40.2 0.1 0.1 0.0 Subaru 762 667 -12.5 1.7 1.5 -0.2 1,494 1,270 -15.0 1.7 1.5 -0.2 Tesla 424 620 46.2 0.9 1.4 0.5 746 1,054 41.3 0.9 1.2 0.3 Toyota 4,735 5,003 5.7 10.6 11.1 0.5 8,747 9,243 5.7 10.2 10.9 0.7 Volkswagen 659 613 -7.0 1.5 1.4 -0.1 1,442 1,228 -14.8 1.7 1.5 -0.2 Volvo 141 154 9.2 0.3 0.3 0.0 260 277 6.5 0.3 0.3 0.0 Other 23 23 0.0 0.1 0.1 0.0 53 42 -20.8 0.1 0.0 -0.1 Data sourced from Experian Automotive. Other Asian Brands includes Genesis, Hyundai, Kia, and VinFast. 28
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