Second Quarter 2026 Page 11 29.3 36.9 34.2 31.6 33.0 0.0 35.0 70.0 Southwest Southeast Northwest Northeast Central 53.0 42.6 49.0 55.6 51.3 0.0 35.0 70.0 4.8 6.3 5.3 2.8 2.9 0.0 30.0 60.0 12.9 14.2 11.4 10.1 12.8 0.0 30.0 60.0 Southwest Southeast Northwest Northeast Central Japanese Brands Domestic Brands European Brands Other Asian Brands County Ford Chevrolet Toyota Honda GMC Nissan Kia Hyundai Jeep Ram Central 17.3 11.7 11.1 6.4 10.1 11.5 7.0 5.6 4.4 4.6 Northeast 17.7 14.5 13.1 5.0 10.3 8.4 6.4 3.5 3.6 3.1 Northwest 13.7 15.6 9.8 8.4 6.5 8.2 8.5 2.8 4.4 4.4 Southeast 10.3 10.9 10.9 9.6 8.6 8.9 8.7 4.8 3.6 3.4 Southwest 18.9 11.0 10.9 7.2 8.0 6.3 8.1 4.2 4.2 4.8 REGIONAL MARKETS Toyota Market Share Exceeded 13% in Northeast Region Brand Market Share - YTD 2026 thru June (for top 10 selling brands in state market) Regional Market Shares for Japanese, Domestic, European, and Korean Brands - YTD 2026 thru June BEV Market Share in Regional Markets - YTD 2025 and 2026 thru June The table above shows brand market shares in each of the five regional markets. (Includes top ten selling brands in the state.) Highest market share for each brand is shaded grey. Data sourced from Experian Automotive. The graphs above show market shares by brand segments. Darker colors show the highest rated county for each segment. Other Asian includes Genesis, Hyundai, Kia, and VinFast. Data sourced from Experian Automotive. 0.7 2.7 1.6 2.5 1.3 0.8 3.7 1.3 2.3 1.3 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 Central Northeast Northwest Southeast Southwest YTD '25 thru June YTD '26 thru June 30
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