Your participation helps ensure our next strategic plan reflects the real experience of community banks across the Commonwealth. I often talk about the “10-hat shuffle” that both VACB and its member institutions juggle every day. We understand that reality. But I can assure you that the time you invest in these two efforts will directly impact how effectively VACB can serve you. This feedback influences the conversations we have at the Board table. Your participation helps ensure our next strategic plan reflects the real experience of community banks across the Commonwealth. It moves us from assumptions to data-backed evidence and from good ideas to informed priorities. Our goal is simple: VACB should remain aligned with you, responsive to you and genuinely useful to you. That only happens when we listen. When the Relationship Audit arrives this spring, and the Member Survey follows soon after, I hope you will take a few minutes to participate and encourage others across your institution to do the same. This is how VACB stays built around you. Thirty minutes may not feel significant in the moment. But those 1,800 seconds will help shape the direction of your association and, in a very real way, the future of community banking in Virginia. So … can you spare 30 minutes for you? I hope the answer is yes. 7 The Community Banker
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