Distraction Free Reading

distraction-free-the-newslink-group-blog

People have long predicted that paper media would become obsolete. They were right about some things. For example, phone directories and the classifieds have been replaced by online versions that are much better than the paper versions. At the same time, though, paper media still have a definite place in many people’s lives and may never go away completely.

People like paper. They like how it feels, they like the fact that you don’t have to charge it, and they enjoy the break it gives them from the distractions of the electronic universe.

According to an article by Greg Dool on August 9, 2016 on the Folio website, a survey conducted by Mequoda found that:

  • Approximately 70 percent of all U.S. adults had read a print magazine during the 30 days before participants took the survey.
  • Some 51 percent of those participants had read two magazines. And according to the Association of Magazine Media (MPA),
  • Adults under 35 read more magazines per month than their older counterparts.

It used to be that a print magazine served as an organization’s base for spinning off other brand platforms. That is not the pattern any more. Now, the organizational base is usually a program or a website (that is, an intangible property), and the goal is to add relevance by adding something tangible to the mix: a magazine.

Content that is distributed electronically and physically to your association membership is content that can remind members of the association’s value in their lives. The more ways an association can contact their membership, the better it is. People are busy, distracted and multitasking. It’s easy for messaging to become obscure and simply lost in overflowing electronic “in” boxes. For an association, nonprofit or professional service firm, a print piece serves as a really important touchpoint. Nearly seven out of ten B2B readers say they spend more time with industry-related print publications than with mainstream business or consumer print magazines, according to ABM.

Print has staying power. Google calls it “a breathing space in a busy world.” Print offers a tactile engagement opportunity that you can’t find anywhere else. It’s lean-back versus lean-forward.

It goes to the old adage, “If someone invested enough to print and mail it, it must be important.” Whether that’s true or not, it is still a widely held perception.

Share:

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin

Most Recent Article

resources-for-women-owned-businesses-during-covid-19

Women Owned Businesses and COVID 19

Resources for Women-Owned Businesses to Overcome Covid-19 Economic Challenges and Engage Globally webinar, part of the WTC Utah Webinar Series which features local, national and international business experts – from their living room to yours.

Read More »

Subscribe To Our Newsletter

Sign up to receive out quarterly newsletter publication. It’s packed with useful information that will help you communiate with your members.

On Key

Related Posts

resources-for-women-owned-businesses-during-covid-19

Women Owned Businesses and COVID 19

Resources for Women-Owned Businesses to Overcome Covid-19 Economic Challenges and Engage Globally webinar, part of the WTC Utah Webinar Series which features local, national and international business experts – from their living room to yours.

Brody-Chemical-Truck-featured

Brody Chemical Truck Makeover

Here’s what happens when a bunch of ladies get their hands on a delivery truck. Make-over, big time. Our client, Brody Chemical, a Utah-based manufacturer

digitial-publishing-the-newslink-group-blog

Print plus Digital equals Relevance

There’s lots of reasons for advocating digital publishing from cost to the environment. And while these reasons can be compelling if argued enthusiastically enough, we prefer to focus on the reason that for us makes the most sense: with digital, we can do things for our clients that we simply can’t with print.

distraction-free-the-newslink-group-blog

Distraction Free Reading

People have long predicted that paper media would become obsolete. They were right about some things. For example, phone directories and the classifieds have been replaced by online versions that are much better than the paper versions.