There’s lots of reasons for advocating digital publishing from cost to the environment. And while these reasons can be compelling if argued enthusiastically enough, we prefer to focus on the reason that for us makes the most sense: with digital, we can do things for our clients that we simply can’t with print.
There, we’ve said it. One application isn’t better than the other, they are just different.
Digital magazines are not competing with print – they have their own, very solid place in the mix of marketing and communication campaigns. Digital magazines allow for flexibility. It’s easy to change the number of pages while leaving the layout and format of the magazine as is. We can present content with assets that go beyond images and words. With digital magazines it is possible to include video, images and software applications which draw in readers in a whole new way. And content can be shared through social media channels, which adds visibility and engagement.
Digital publications are available on readers and phones allowing for a different level of engagement that supports information bites, if you will, as opposed to the more immersive reading that happens with print. And readers have access to this digital content anytime anywhere because most people are not far away from their mobile devices.
Digital publications have another big thing going for them: geographic barriers are eliminated. You can reach members in other countries. You can also add thousands of readers to your distribution list which is usually not viable with print publications – which, by the way, is a great tactic to reach out to potential members and clients.
Technology has changed the way we communicate with one another, find information and experience the world. And it has changed the possibilities in publishing as well.