According to a study done in 2000, humans had an attention span of 12 seconds—only 33% longer than a goldfish at 9 seconds. That was 20 years ago. Recently, Microsoft announced that the average person’s attention span is now less than a goldfish at a mere 8 seconds.
We are excited to welcome our first international client, Whirly Girls International Women Helicopter Pilots!
There’s lots of reasons for advocating digital publishing from cost to the environment. And while these reasons can be compelling if argued enthusiastically enough, we prefer to focus on the reason that for us makes the most sense: with digital, we can do things for our clients that we simply can’t with print.
Think back a few decades. People loved having emails to read. The “you’ve got mail!” announcement was welcome and exciting. The feeling of being connected, and of having the gratification of quick, almost instantaneous delivery of news and business updates changed the way we did business.